Digital Media Planning & Buying
We take a structured, strategic approach based on our proprietary "MullenLowe Profero Way" media planning framework. This ensures our planners thoroughly investigate not only the opportunities offered by the range of platforms, channels, properties and spaces, but also the range of audience, brand and market influences. This means we deliver work based on insight and data rather than assumptions. Collaboration with the other specialists in the MullenLowe Profero group means that we are uniquely equipped to provide full service digital ideas that deliver results across a range of marketing challenges. It also means measurement; evaluation and optimization are integrated into the programmes we develop.
We take pride in delivering media schedules that are tailored to the needs of clients, in maximizing client budget through skilled negotiation, and by tapping into the growing array of media trading platforms and exchanges.